Re-commerce platform Cashify has released its Year-End Snapshot 2025, highlighting strong business momentum driven by festive-season demand and expanding supply channels.
The company closed 2025 with nearly 40% year-on-year growth in its refurbished direct-to-consumer (D2C) business, alongside a 15–16% increase in trade-in volumes, reflecting growing consumer confidence in certified refurbished devices.
Cashify Sees Festive Demand Shape Category Mix and Peak Sales Trends
According to Cashify, festive months influenced buying behaviour more through timing and value concentration than overall volume growth.
Compared to the May–August average, festive D2C sales rose by around 2%, while peak shopping days recorded nearly double the non-peak daily order volume. The festive period also led to noticeable shifts in category mix, peak-day concentration, and average value per device.
During 2025, Cashify refurbished and sold over three lakh smartphones through its D2C channel. Growth was supported by wider EMI adoption, deeper supply availability, and consistent demand across price tiers.
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Commenting on the trends, Nakul Kumar, Co-Founder, Cashify, said that trade-in patterns indicate India’s transition towards a mature and continuous device upgrade cycle.
He added that the company’s focus in 2026 will be on strengthening and diversifying its supply engine through doorstep programs, retail stores, and enterprise channels, enabling wider access to premium refurbished devices at scale.
Cashify Year-End Snapshot 2025: Key Highlights
- ~40% YoY growth in refurbished D2C sales
- 15–16% YoY increase in trade-in volumes
- Mobile D2C sales contributed ~20% of total devices refurbished and sold in 2025
- Mid and mid-premium smartphones priced between ₹15,000 and ₹50,000 accounted for over 69% of festive demand
- Festive season contributed 35% of annual device trade-ins
- 129.42% growth in festive buybacks compared to regular months
- Festive period recorded a 33.67% rise in volume and 39% growth in revenue
Cashify Outlook for 2026: Category Diversification and Network Expansion
Looking ahead, Cashify expects broad-based growth of 30–35% in 2026. While smartphones will remain central to its business, non-smartphone categories such as tablets, gaming consoles, smart wearables, and enterprise devices are expected to form a larger share of operations.
The company’s collaboration with Amazon as a certified reseller of Amazon devices is also set to expand its category mix.
These categories are expected to benefit from improved sourcing, enhanced refurbishment capabilities, and increased visibility across Cashify’s expanding retail network, with over 300 stores planned.
Across its channels, Cashify aims to prevent nearly 24 lakh devices from reaching landfills in 2026, reflecting deeper consumer participation and stronger supply-side maturity.
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What Cashify’s Data Indicates About India’s Recommerce Ecosystem
Cashify’s festive and year-end data points to broader trends within India’s recommerce and remanufacturing landscape.
Festive months continue to drive upgrade cycles and trade-ins, creating supply momentum for refurbished devices throughout the year. Rising trade-in volumes and smoother festive throughput indicate a more organised and reliable supply ecosystem.
Demand from emerging cities is also increasing, signalling that recommerce is expanding beyond major metros.
Additionally, growing traction in non-smartphone categories suggests the early development of a multi-device circular economy, positioning the sector for wider growth in the coming years.
